What is Primare?

For thirty years, Primare, based in southern Sweden, has been designing and producing award-winning hi-fi components that bring the Scandinavian attributes of honest integrity, timeless design and world class performance to a global audience.

The goal is to provide the best possible experience for the greatest number of people, whether the source is analogue or digital, stored or streamed, wired or wireless.

Connect to everything with ease

Prisma is a bundle of technologies we have put together to allow everyone in the household to explore, discover, and share the deeply satisfying experience of high-performance music playback – providing multi-room/multi-zone connectivity and control of stored and streamed media, whether wired or wireless, all managed from mobile devices with in conjunction with a dedicated system control app.

The art of hygge & lagom

Every Primare product reflects a commitment to Scandinavian ideals such as lagom & hygge.

Lagom (“laah-goam”) is the Swedish word for this: roughly meaning “just the right amount.” Not too much. Not too little. Everything in perfect balance, harmony, and proportion. Just right.

hygge (“heu-gah”) is a Danish word that is often translated as “cozy.” But the word hygge means so much more, and may be considered the highest expression of living – that deep satisfaction of time well spent, of sharing food, drink, music, and movies with family and friends in the simple celebration of everyday living.

NP5 PRISMA

NP5 Prisma MK2 - the best network player streamer for everyone and any system.

PRE 35 DAC

PRE 35 DAC DM36 - Modular preamplifier and digital to analog converter

PRE35 PRISMA

PRE35 PRISMA DM36 - Modular preamplifier and network player

A35-8

Eight channel, fully bridgeable, balanced input amplifier

I35 PRISMA

I35 PRISMA DM36 - Modular integrated amplifier and network player